Driven by his passion for art, Joseph Uliano brings an added dimension as an Executive Producer / Creative Director from his individual experience in creative direction, photography, filmmaking, fine art, advertising, music and immersive media.  Currently he is the founder and Executive Creative Director of Black Label Content in Los Angeles.

Black Label Content 

A creative content studio focused on intelligent, strategic storytelling for brands. BLC collaborates with brands to create engaging and artful connections with consumers through memorable experiences.  We translate ideas into creative messages in a trans-media world.   BLC is dedicated to curiosity, creative adaptability, collaboration, problem solving and our desire to handcraft beautiful work.

Music Content

From live concert events and documentaries to music video, Uliano has produced some of the most watched music television in the world.  He has worked with a wide array of talent such as Bruce Springsteen, Foo Fighters, Bob Dylan, Beck, One Republic, Metallica,, Taylor Swift, Maroon 5, U2, Lana Del Rey, Tim Mcgraw, Faith Hill, David Guetta, Gwen Stefani, Lil Wayne, Nicky Minaj,  and many many more.

Joseph has received  2 Grammy’s for Best Long-Form video and for Best Short Form video along with dozens of MTV awards.


BLC creative directed and produced upfront presentations with ABC,  (Strategy, Live performance and multiscreen show in Lincoln Center). (2017,2106, 2015, 2014, 2012, 2011) BLC also completed their 7th Oscars campaign with the 2018 Oscars. Also winning multiple awards as well as  THE GOLD PROMAX BDA award for BEST EVENT CAMPAIGN, BEST EVENT SPOT and BEST PROMO in CINEMA, for the the OSCARS campaign featuring ELLEN. Other recent projects are American IDOL 2018, Dancing with The Stars, Rio Olympics for NBC Sports, NASCAR Season Launch, Mattel global girls brand launches.  Also, marketing and multiple year promotion for the  American Music Awards, The EMMYS as well as The live integrated campaign for the MTV Awards.

AWARDS for Best On Air Consumer Tie In/ Brand Integrated Campaign for the ABC’s “Gift Of Revenge” with  Target & Neiman Marcus.  

•Also Uliano’s work in the music industry and in integrated product marketing there includes work with Xfinity, American Express, BEATS by DRE, Puma, Mercedes, Fiat, Apple, Coke, Nike, Mercedes and many more.

 As an Executive Producer  Uliano works with a legendary roster of creatives and directors  that include:  Paul Fieg, (Bridesmaids, The Heat) renowned filmmaker Antoine Fuqua, noted Director Mark Pellington, Award winner Sophie Muller, Oscar®-winning musician/composer/director Trent Reznor, Legendary director Wayne Isham, Kevin Kerslake, and Grammy and Emmy winner Thom Zimny, Best new accomplished directors in music, comedy and tech, Shane Valdes and Mickey Finnegan.


Uliano has also Executive produced one hour/ live  television events such as, Dinner With Don, a 13 episode series with Don Rickels and friends, ABC’s 1/2 hour prime time Fall Preview show 2016 &2017,  NBC’s primetime special event: “Fireflies: Faith Hill Live”, as well as Ron White’s,“Behavioral Problems” for Comedy Central.  He also Executive produced Metallica “ Live in Mexico City”, Multiple FOO Fighters concerts ,Muse in Madrid, Recent productions include “Live Event” television for Darius Rucker, Avril Lavigne’s “Best Damn Tour” Tenacious D’s “The Pick Of Destiny”. As a documentary producer, Uliano also received a Telly Award for Best Cultural Program and the AEGIS Best Documentary Award. 


Uliano is a part of the art collective SHYTEGEIST, combining several fine artists and a live music experience , Uliano joined fine artist Francesco Vezzoli in the Italian Pavillion for the Venice Biennale to produce an installation called DEMOCRAZY.  The project features Sharon Stone and French philosopher Bernard-Henry Levy as U.S.  Presidential candidates.

He also produced a controversial art installation with Francesco Vezzoli that received worldwide acclaim during the previous Venice Biennale.  It was then invited for an extended run at the Whitney Biannual in NYC.  The piece is a remake of the 1970’s film “CALIGULA”.   Their update features Helen Mirren, Mila Jovovich, Benicio Del Toro, Gerard Butler, Courtney Love and many more.  It was costumed by Donatella Versace.

Uliano, along with artist fine Bill Barminski, also created a video/art project for Baz Lurhman’s “Something For Everybody”, which gained much notoriety and sold over 500,000 copies.


Uliano worked with  artist Bill Barminski, who co-chaired and created a new concept class in the Graduate School of UCLA combining the film dept, design school, digital arts and architectural school, that brought to light new emerging creative digital environments and their commonality in the disciplines.

Uliano also was invited and sat on the development “Brain Trust” for Paul Allen’s “Experience Music Project” and was instrumental in helping to create and launch programs for the museum.

He received his MFA from the American Film Institute in Los Angeles.


Uliano was also a co-owner of the Hollywood hotspot and eatery IL SOLE from ( 2001-2010) on Sunset Strip,  Picked as the “Oscars Hot Spot” by Good Morning America.

He considers his greatest body of work to be his daughter LOLA.


Joseph was formerly an executive producer at WONDROS ( 3 yrs), as well as EP of Crossroads FILMS ( 9 years), where he founded merge@crossroads, a Los Angeles, NYC and London based media and content company.

Joseph’s background in media is composed of many facets, having been the Spokesman for The Office of The Governor of Florida and the energy and conservation lobbyist.   Joe is a Georgia native, a long time musician, a guitar collector, a photographer and an avid scuba diver.