‘It’s All That Matters’ is the 2016 Rio Olympics Anthem spot which is the kick off for The NBC Sports Group’s Olympic season. The multiple day shoot included the top Gold Medalists in track and field and swimming. The shoots included shooting with high speed phantom cameras underwater as well as on the track, attached to every imaginable crane, housing and vehicle to get the ‘perspective’ of each athlete.
- Client:
Hot spot - NBC Sports Group - Title:
RIO OLYMPICS LAUNCH
- Case Study
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Credits
- AgencyNBC Sports Group / Black Label Content
- Creative DirectorsJoseph Lee, Joseph Uliano , Nate Robinson
- DirectorNate Robinson
- ProducerNorm Reiss
- DPMaz Makhani
- Stills