The Village

In my career, I have had the honor and privilege to work with some of the most iconic talent in front of and behind the camera.  This is just a collection of some of my favorite work in no particular order.  There are so many creative minds and talents involved in any project, that it really does take a village.  The following people are only a few of those talents, but make up a great deal of the Village.  Thank you to  Neil Maiers, Mark Pellington, Wayne Isham, Sophie Muller, Nancy Bardawil, Trudy Bellinger, Shane Ryan Valdéz, Kevin Kerslake, Nate Robinson, Len Wiseman, Jesse Peretz, Antoine Fuqua, Paul Feig, Dave Grohl, Jesse Dylan, Anne-Marie Mackay, Richard Murray, Chris Schwartz,  Thom Zimny, Tom Krueger, Maz Makhani, Nathan Cox, Frank Borin, Shane Drake, Norm Reiss, Cristopher O’Hara, Camile Taylor, Dana Marshall, Rupert Wainwright, Tony Kunewalder and many more. 


As an Executive Producer / Creative Director, Joseph Uliano brings an added dimension from his experience in creative direction, filmmaking, fine art, advertising and music. He is the founder and Executive Producer of Black Label Content in Los Angeles.

Music Content

From live concert events and documentaries to music video, Uliano has produced some of the most watched music television. He has worked with iconic talent such as Bruce Springsteen, Bob Dylan, Beck, Foo Fighters, U2, Dave Mathews,  The Black Keys, NWA, Tom Petty,  Lana Del Rey, Taylor Swift, Tim McGraw, Faith Hill, Shania Twain,  Tom Waits, Gwen Stefani, Metallica, Maroon 5, Rihanna, Bonnie Raitt, Fleetwood Mac, Michael Jackson, David Guetta, Lil Wayne, Nicky Minaj,  and many more.

Joseph has received Grammy awards for Best Long-Form video & for Best Short Form video along with multiple of MTV awards   ( MVA’s).


Uliano has also Executive produced Prime time television events such as, NBC’s primetime special event: “Fireflies: Faith Hill Live”, American Idol: “The Journey Begins”, The ABC Fall Premiere, Fox Fall and Fox Winter Preview Shows, Lana Del Rey “Hollywood Forever”, Shonda-land; “Thank God its Thursday”, as well as Ron White’s,“Behavioral Problems” for Comedy Central.   Uliano and his company Black Label Content also produced 13 episodes of “Dinner with Don” featuring Don Rickles, Martin Scorsese, Robert De Niro, Billy Crystal, Sarah Silverman, Snoop Dog, Paul Rudd, Amy Poehler, Marissa Tomei, Jimmy Kimmel, Vince Vaughn.

Live Event TV includes  Metallica “ Live in Mexico City”, Foo Fighters Tours, Lalapalooza South America and New Zealand, Australia. Also  Muse in Madrid,  “Live Event” television for Darius Rucker, Avril Lavigne’s “Best Damn Tour” Tenacious D’s “The Pick Of Destiny“.  As a documentary producer, Uliano also received a Telly Award for Best Cultural Program and the AEGIS Best Documentary Award.

Black Label Content

BLC is a creative content studio focused creative and strategic storytelling.

Partial list of Partners and work include:
• 8 consecutive Oscars Campaigns
• 5 Seasons American Idol  including the launch for ABC
• 11 Network upfront content and show productions.
• Multiple campaigns: NAACP Image awards, The AMA’s, The EMMY’s, The Espys, The Masked Singer,Dancing with the Stars,
•13 episodes of “Dinner with Don” featuring Don Rickles, Martin Scorsese, Robert De Niro, Billy Crystal, Sarah Silverman, Snoop Dog, Paul Rudd, Amy Poehler, Marissa Tomei, Jimmy Kimmel, Vince Vaughn.

• Global launches for Mattel’s global girls brands.

BLC has won multiple awards from Webbys to Tellys to Best Comedy Series from the Academy of Web Television, to  THE GOLD PROMAX BDA Award for Best On Air Consumer Tie In/ Brand Integrated Campaign as well as GOLD for Best Event Campaign, Best of Cinema and Best Event Spot for the OSCARS.


Uliano joined fine artist Francesco Vezzoli in the Italian Pavillion for the Venice Biennale to produce an installation called DEMOCRAZY. The project features Sharon Stone and French philosopher Bernard-Henry Levy .He also produced a controversial art installation with Francesco Vezzoli that received worldwide acclaim during the previous Venice Biennale. It was then invited for an extended run at the Whitney Biannual in NYC. The piece is a remake of the 1970’s film “CALIGULA”. Their update features Helen Mirren, Mila Jovovich, Benicio Del Toro, Gerard Butler, Courtney Love and many more. It was costumed by Donatella Versace.

Uliano, along with artist fine Bill Barminski, also created a video/art project for Baz Lurhman’s “Something For Everybody”, which gained much notoriety and sold over 500,000 copies.

He is also a member of the music/art collective SHYTEGEIST.

Uliano also was invited and sat on the development “Brain Trust” for Paul Allen’s “Experience Music Project” and was instrumental in helping to create and launch programs for the museum.


•He received his MFA from the American Film Institute in Los Angeles.

Uliano was also a co-owner of the Hollywood hotspot and eatery IL SOLE on Sunset Strip, Picked as the “Oscars Hot Spot” by Good Morning America.


Joseph was formerly an executive producer at Crossroads FILMS, where he founded merge@crossroads, a Los Angeles, NYC and London based media and content company. Before joining CROSSROADS, Uliano was a Partner and executive producer of CRASH Films in Los Angeles.



IMDB Joseph Uliano