Ellen Degeneres, Director Paul Feig (Bridesmaids, The Heat, SPY) and Executive Creative Director, Joseph Uliano team up with 250 tuxedo-clad dancers and a great song from Fitz and the Tantrums to create the 2014 Oscars theatrical and Broadcast trailer.
Winner of 2015 Gold Promax Award LIVE EVENT SPOT, LIVE EVENT CAMPAIGN SILVER for PROMOS AT THE MOVIES
Gold Promax Best Live Event Spot and Campaign
THE ACADEMY AWARDS – Ellen
The idea was to pull this off in one shot, with full choreography, Ellen performing the song while dancing, a continuous steadi cam move…and perfect lighting for two blocks. No big deal right? The Spot is take #9 and the :30 second version was take #12. Shot on the Warner Brothers Backlot, the shoot included the first part of the day, photo shoot, shooting with Ellen and Jimmy Kimmel all of the stand up and interview content for the Oscars and after lunch, this spot. The day was timed out to catch the sun on the back building at just the right time of day. A day was spent pre-lighting the street and rehearsing with Dancers. We had two hours with Ellen.
- DirectorPaul Fieg
- ProducerNorm Reiss
- Executive ProducerJoseph Uliano
- DPMaz Makhani
- AgencyABC Marketing/ Black Label Content