CLIO Award WinnerJustin Timberlake Super Bowl Activation @ Paisley Park

< Back to Work

  • Winner of 2018 Clio Music Category Award,  Justin Timberlake‘s live album release/activation during the Super Bowl from Historic Paisley Park in Minneapolis.  This 6 camera live event was streamed on Facebook, Instagram and Twitter world wide as Timberlake’s fans got their first listen to “Man Of The Woods”.  This event  lead up to the Super Bowl appearance in Minneapolis and was attended by celebrities and fans alike.  BLC worked with Momentum World Wide, AMEX Entertainment and Killian & Company on this event. The activation included custom photo booths, a cabin in the woods, a forest, 4 food booths, a custom scent station, a custom t-shirt silk screening station, 4 bars and a multiscreen film that was created by BLC as well. ( see STILLS below)

  • Client:
    CLIO Award Winner
  • Title:
    Justin Timberlake Super Bowl Activation @ Paisley Park
  • Case Study
    Justin Timberlake's live album release activation during the Super Bowl from Historic Paisley Park in Minneapolis. This 6 camera live event was streamed on Facebook, Instagram and Twitter world wide as Timberlake's fans got their first listen to "Man Of The Woods". This event was prior to the Super Bowl in Minneapolis and was attended by celebrities and fans alike. BLC worked with Momentum World Wide and AMEX on the event to set up the digital funnel with face book advertising that led to the LIVE STREAM, created all of the in room and live stream filmed content handled the satellite transmissions, interfaces for the social media platforms and produced the live show.
  • Credits

    • ClientAmerican Express Entertainment + Momentum WW
    • Killian & CompanyJoe Killian
    • Production CompanyBlack Label Content
    • Creative Director / DirectorJoseph Uliano
    • Producer / Live StreamBlake Morrison
    • Technical ConsultantPeter Kahn
    • Content EditorSteve Rees
    • Content Director and photographerRyan McGinley
  • Stills